7 Benefits of Having a Professional Website Design

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7 Benefits of Having a Professional Website Design

CEO’s don’t dress like they’re homeless and wine tasting events are generally never held in the back of a liquor store. There’s a good reason behind this. People generally do not follow the “don’t judge a book by it’s cover” motto, so the very first thing they do is, you guessed it, judge your book by it’s cover. The same is true for website designs -people visit your site and immediately make a decision on if it’s a place they’re going to spend time (and money) at, or if they’re going to lump you in with the millions of other sites that look just like yours and move on to something else.

As you can see, the benefits of having a professional design can be great, especially if your website is geared towards building your business. Outlined in this post are 7 different reasons why it’s beneficial to have a professional web design.

1. Added exposure through CSS galleries

benefits of a professional web design

One of the benefits of having a professional design created is that you’re able to submit the website to galleries around the web and have it showcased to audiences that you would have otherwise never been in front of. This brings in added traffic, potential clients and also adds to your authority by being talked about across the web and showcased as a professional website.

2. Your first impressions do count

benefits of a professional web design

Like I discussed in the beginning of this article, your first impression made is an important one – and a professional website design is definitely going to leave a better first impression that one that looks as if it was put together by your cousins neighbor who is 12 and just got his first PC.

3. Highlight your expertise with ease

benefits of a professional web design

With a professional website design, you’re able to showcase the things you do best – if you’re a designer, the design itself showcases your skills and if you’re a writer, you’re able to utilize a great design to highlight areas you excel at – maybe setting up a call to action box integrated into the design that lets people know what you do and how they can hire you. This would be much better than just having a site slopped together with no real direction.

4. Better design + more eyes = More sales

benefits of a professional web design

With your killer design, you’re attracting visitors from all over the web – they want to sit & stare at the beautiful website design you’ve got on display and then, out of nowhere, they’re going to get the urge to pull their credit card out of their pockets and buy tons of products from you. Well, it might not happen exactly like that, but a good design that brings in more visitors is definitely going to have some of that trickle into your sales.

5. Less bugs and cross browser compatibility

benefits of a professional web design

If you hire someone who is great with IE6 but has yet to hear about the fact that IE7 and IE8 are out, Firefox, Opera, Safari and Chrome are all web browsers and they’re severely behind the times, how do you expect them to make sure that your website is accessible to the visitors of your site? A professional web designer will ensure that your website is clearly viewable on all major browsers, thus giving you the ability to keep your professional appearance up in front of everyone viewing your site, even those who are viewing in the less-than-popular browsers (IE6).

6. Reduce your maintenance time greatly

benefits of a professional web design

With a professional website design, the time you actually have to spend cleaning things up and making sure everything is up to day drops drastically, giving you more time to focus on the things that matter most – traffic, sales and increased visibility. The majority of the time, your design will not even have to be touched for a year or two – until you’re ready for an updated look, at which time you can contact your original designer to give you a face lift, keeping your hands free to, again, make more sales and run your business.

7. Increased search engine visibility

benefits of a professional web design

Some people may not believe it, but the benefits of a professional web design also trickle into your search engine rankings and visibility. For starters, a professional web designer will ensure the code markup is clean and easy to read – great for spiders who crawl your page. The other increase of search visibility comes from all of those links and the added exposure your website design gets across the web – design blogs regularly feature the awesome designs they find across the web and the new clients you bring in will feature a link back to your site at the bottom of their site, increasing your back links (this is something you’d have to make sure your clients are OK with – I know from my business that 9 times out of 10 they’re fine with it).

What benefits do you see?

Take a second and leave us a comment letting everyone know what benefits you reap from having a professional website design. After all, MyInkBlog readers are some of the most creative people out there, so I know there are some gems of wisdom you can share ;)

About the Author

Mike writes a Freelance Blog on a regular basis and is also a full time blog designer at Guerrilla.

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  • http://www.emilieinc.com J at emilie inc

    Couldn’t agree more! Our site gets ton of SEO traffic and has people staying an average of 5 1/2 minutes! The design is clean and for us all about the product…our images. The video content on our Studio and Client Testimonials pages gets great comments from our visitors.

    We have never had a issue with someone not being able to see our site, images or information! The two things that you are missing in the post, would be that you are easily able to update the content on a regular basis and to measure your results! Without measuring it is hard to know if something you did has been effective.

  • http://www.kliky.com Kliky

    #8 Leveraging the vast amount of quality resources there are for today’s open source projects, ie. WordPress, Drupal, Magento, etc.. You get a great CMS and once installed an extremely extensible Web site. You can continue plugging things in well after the re-design. A professional Web site design(er) will help you navigate these resources. I know, because this is what I’ve been doing for clients.

  • http://www.redicedesigns.com Joe Valdez

    I am a firm believer in first impressions, I can be spokesperson for number 2 on this list. The other items are also very important and need to be thought about whenever developing a website.

  • sean

    I’ve been a subscriber to your blog even though i don’t do web design..
    I do graphics..
    BUT – i would love to start outsourcing web design work
    (I’m asked all the time if i do webdesign)
    any suggestions?

    • http://www.webdevtuts.net Marcell Purham

      Your best bet is to find work in your area or city because that is where all the jobs are. I have found more work locally then on the internet! Just a tip for ya :)

  • http://www.webdevtuts.net Marcell Purham

    I think a professional web design is the way to go. Most people now days claim that they do not have the budget and often go with a template. I think templates are great if you are wanting to be like someone else. With a professional web design you’re getting something totally unique and built the way you would like it. Also your site will stand out if it looks like no other site :)

  • http://www.ohglobal.com BECAS MEC Nueva York

    HI Buddy!!!

    You mentioned all above website maintenance for web designer & developer…tips so important and use full to me more..meet again.

  • http://www.threestyles.com Shane Jeffers

    Great article Mike!

    This is so true and sadly where many small to medium businesses fail to realize.


  • http://www.squiders.com Web Design Maidstone

    Nice article, whole heartedly agree… being a web designer!

  • http://www.iammikesmith.com Mike Smith

    Wow. thanks for the comments everyone. I really appreciate you taking the time to comment on the article and to tweet/stumble/digg it :)

    @Marcell – I agree that local work can be done and done well, but don’t overlook finding work online. I find 99.9% of my work online, so it’s definitely an avenue to keep open.

  • http://www.e11world.com e11world

    #4 is probably my favorite point here. Great article!

  • http://www.covicstudio.com David Coe

    Great job Mike! When your talking with a client it can sometimes be difficult to explain both arguments (great design and great development) for each and every project.

  • http://www.kchains.com keychains

    4. Better design + more eyes = More sales

    exciting and inspirer !

  • http://www.webdesign-gm.co.uk Website Design Bristol

    Agreed! But I’m on the verge of stopping the support of IE6. There are some great jQuery browser upgrades to force viewers to upgrade.

    Everything else is spot on though.

  • http://www.websitemonster.co.uk Matty

    I think the cross browser benefit is certainly worth spending the extra cash for as it is so annoying to land on a site that does not load up properly and certainly losses respect and trust from potential customers. Great article.

  • http://rachel.learnless.info/ Rachel

    Excellent article..really inspiring..completely agree with your points..thanks for post…

  • http://www.webnetts.com Mario S. Cisneros

    Good read Mike.

    I tell prospective clients that their competitors are just one-click away and a professionally crafted Web site will not only help improve their SEO, but provides an unique and custom Web presence that lends credibility as well.


  • http://go4webapps.com/ Go4webapps

    great,,, now am thinking to redesign my site and ill make benefit of all these

  • http://go4webapps.com. vinay

    very helpful..

  • http://andykinsey.co.uk Web Design Manchester – Andy Kinsey Designs

    I couldn’t have put these points better myself – trying to explain to clients about professional vs amateur design is impossible … pretty much the same reason I wrote about “content is easy” last night @ http://seoandy.com/great-content

  • http://www.sjlwebdesign.co.uk SJL Website Design

    Great post, all these points are so true. If only everyone knew the benefits of professional web design.

    Thanks for sharing.

  • http://www.crearedesign.co.uk Damian Smith

    Great article Mike, made for good reading away from a busy schedule!

    I totally agree with all the points, you always find when looking for certain trades/places on the web, that if you stumble across a poor designed website 90% of people wouldn’t even give it a chance by “reading the book”.

    Having a DIY website or a novice do one cheap for you is all well and good money wise, but is it really? You spend a little cash on a poor/bland website thinking you save money but then you get no enquiries from it and you seem to be appearing nowhere in search engines = no business (no money).

    But… If they were to have a pro (like myself :p) design and build a site, then people will hopefully want to look through the site and click on that stylish “submit my enquiry” button. They may even hopefully find you on page one of Google!

  • http://www.bebop-ad.com BebopDesigner

    Brilliant article! This is great support material to educate / persuade clients!

    Thanks for sharing

  • http://www.searchengineoptimization.co.uk Mike

    Professional work is always great and it can be not in this niche, it applies to every topic or niche like SEO, Marketing, PPC, Programming etc…nice article

  • http://moulinwebsitedesign.com/ Web design France

    I think you have covered the reasons for getting a professional website design pretty thoroughly. Picking up on the search engine ranking point, its also worth noting that Google have started to include load speed as part of the Page Ranking criteria. You see so many sites that load really slowly because they haven’t been optimized properly. A professional website designer would never allow that to happen.

  • http://www.btscene.com Btscene

    Great article,covered all aspects of webdesign advantages.The most critical IMO is as you mention trust.Trust lead to sales and sales push a site to success.

  • http://hubpages.com/hub/Age-Defying-Fitness-Plan Collene Cradler

    Very interesting blog post thank you for writing it I have added your site to my favorites and will be back :) By the way this is off topic but I really like your web page layout.

  • http://seoeksperten.com soegemaskineoptimering

    Hi, I think your blog is very interesting. I found it via Bing. Will definitely come back again

  • http://seductionmaster.wordpress.com/ Jake Linear

    That’s a good read. I will be visiting again to see what else is new. Keep it up

  • http://www.realtorrentz.com magnet link

    When your talking with a client it can sometimes be difficult to explain both arguments, keep walking.

  • http://www.how-to-handle-stress.com How to Handle Stress

    Wonderful post – I was thinking about an article on a related subject that I need to take a shot at, but from a slightly different angle. Thanks for sharing this with the rest of the world…Obviously a lot of people appreciate it too!

  • http://esvelte.com Web Design Sheffield

    Selling good web design to clients is one of the hardest things to do in many cases (depending on the particular clients’ knowledge of the industry. Many clients really don’t see the financial rewards of perhaps paying a little more to get a better and more experienced web development company to build their site. Joining the dots between ROI and good web design is one of the most important stages of the client-designer relationship!

  • http://www.dotpeak.com DotPeak Web Design

    Good Points,
    From experience I can tell that these points are so true. One thing that I noticed, if a website has a good design then people would remember it longer as well and also they would easily relate it to something – for example oh this is the website that looks like a desk.

  • http://hostmyrss.com/feed/digital_slr_reviews_3 Grover Geisinsky

    Wow, that was an amazing article! Thanks so much for your fantastic writing, i’ve bookmarked your site so I can stay up to date with your stuff.

  • http://www.small-business-graphic-design.com Rhonda Brown

    Good points were made! It is hard sometimes to stress to people how important it is to use a graphic designer. I feel these points conveyed the message well.

  • http://thewebdivision.ca The Web Division

    You got it right! No doubts
    We got to educate people.


  • http://www.xtravel-accommodation.ro/index.it.html Appartamenti in Affitto Bucarest

    Nice post, I totally agree with you. But choosing the right web designer is also important.

  • http://www.williamfay.net William Fay

    I tend to agree with most of what you’ve said here. Though since there is some vagueness to the complexity of the “design” it makes me wonder. I’ve always been the type to make clean designs that ooze usability. While I think a good design is essential, I also believe great content is the most essential factor behind a site that CONVERTS.

    To read more web site how-tos head over to my site at http://www.williamfay.net


  • http://willboling.com Will Boling

    Great list! I haven’t so much thought of the first one, but it makes perfect sense!! Thanks for the post!

  • http://www.wildgriffinmedia.com Wild Griffin Media

    This post was great. It has a lot of good information. Thanks!

  • Wes Wilson | Upstack

    A well-written argument for spending the extra money for a professional design. These days it’s not the number of visitors that matter but the conversion rate of how many visit and actually stay (and make a purchase) on your site. A professional website gives you an edge almost immediately over competitors with less than stellar sites.

  • Orfebreria

    While I think a good design is essential, I also believe great content is the most essential factor behind a site!!

  • magento webwinkel

    A professional webdesign is the best investment you can do! It will raise your conversion so customers will buy more and more from you.

  • steve

    Having a website will help you to get more customers in comparison to your competitors because these days customers have options in the market. If they find someone with attractive and professional website which attracts them only then, they will love to do business with that person. That s why it all depends on how you ll present your business among your customers and website is the best way to do that.

    For Example- If you are in for shopping to buy a product, you see two different shops selling same product just next to each other. One is full of lights and well decorated where in another one is dull and without any decoration so you ll definitely visit the shop which is more attractive.

    Thus, increases the possibility of having a sale.

  • Paul

    I’ve struggled with what to do on somewhat of a shoestring budget. I used headway theme to customize my site, but visual creativity is not my strong point.

    I guess I’ll just have to turn up the cash and look into getting it professionally done. It looks like I’m missing out on too much by not doing so.

    I’m going to have to agree with Orfebreria too… without great content , you have nothing though.

    Webmaster, Home Theater Hack

  • Eve Halliman

    WOW!nice post.keep up the good job.Music is my blood!

  • http://www.powersbydesign.com Jaclyn Krus

    I completely agree with this post! Most of all I think #2 is the primary reason a business should professionals for design. There have been so many times when I’ve seen the website of a business and decided not to go there because of its failure to attract.