Adelle Charles is the talented individual behind Fuel Your Creativity, and the principal creative director for the Fuel Brand Group. I’m convinced Adelle has found a way to get more than 24 hours out of a day. In this interview I’ve attempted to uncover just how she may go about that. Have a look!
MIB: Please tell the readers a little about yourself. Where youâ€™re from and what you do?
AC: I was born in Central NY and moved to Rochester, NY to attend college at Rochester Institute of Technology. There I studied Graphic Design and graduated with a BFA in 2001. My girlfriend Sarah and I enjoy photography, watching movies and entertaining friends at our house. We have 2 adorable little dogs, Chino and Jameson, who control the household and know when the most inappropriate time is to find the squeaky toys we constantly hide from them. I also enjoy renovating our house when I have the time which hasn’t been very often lately! I am the Creative Director at Fuel Brand Group where I am responsible for all of the design and the general creative direction of the Fuel Brand Group and its network of sites.
MIB: You have a bunch of projects youâ€™re working on right now. The Fuel Brand continues to grow and expand, tell us a little about what you have in the works.
AC: I have many projects going on right now-there is no shortage in ideas! In fact, it’s pretty hard to keep up! Last week we launched the Fuel Brand Network site which gives you a little insight on our upcoming plans. One of the most important sites in the network is the Fuel Brand Group company site. You can check it out, get to know a little bit more about the team behind these awesome ideas.
MIB: With all the sites you work on, how do you find the time?
AC: It’s true I have a bunch of Fuel Sites in development as well as my own personal freelance clients that I tend to – along with Fresh ID work. The good thing is I have help on most of these projects whether it’s one of my partners at Fuel or even outsourcing some freelance work. I spend the most time writing for Fuel Your Creativity, keeping up-to-date on emails and networking.
MIB: Do you have any time management tips youâ€™d like to share?
AC: Hmm…don’t sleep? I’m kidding! Make sure you keep a tight schedule with tasks clearly outlined as it’s easy to get off task and surf around not getting your work done!
MIB: Readers of Fuel Your Creativity can always find awesome inspiration on your site. Where do you go to get your inspiration from?
AC: It really varies from day to day. Many times it’s by chance that I find a great link on Twitter and other days I check out Pattern Tap and various CSS galleries.
MIB: What are some of your favorite design blogs that you have in your feed?
MIB: What web apps and software (other than the Adobe Suite) help make your life as a designer a little easier?
MIB: Youâ€™ve recently redesigned FYC (which looks great!). Tell us a little about the design process, and the steps involved in a re-launch like that.
AC: Thanks! The process started with redesigning the Fuel Brand Logo. I knew there were more sites to come in the network and it needed to be flexible enough to swap out to other sites, colors & text. I also needed a mark that would stand out more than the previous “F”, and then the Flame was born. I decided to stick with the same typeface as previous logo which is Futura. I wanted to keep some of the same similarities and not deviate too far from the style. The logo was the hardest part. I picked a grid layout, started sketching & wire framing the main details then designed Fuel Your Creativity’s new blog theme in Photoshop. A couple a sleep deprived days later the new layout was complete!
MIB: Which technologies are you not proficient at; that youâ€™d like to improve on?
AC: I’m not the best at slicing & coding and would like to improve on that. For me it’s faster to outsource to someone I trust – but I am trying to improve my skills when I have down time. I believe it’s important to know how the process works when developing/designing a website but for me it’s like 2 Different Brains.
MIB: What words of advice would you give to an aspiring designer just starting out?
AC: Sketch, sketch sketch. Also try different creative activities that you havenâ€™t tried before such as photography or painting. You never know what you will be good at and you may pick up some really unique design ideas and methods youâ€™ve never thought of before that you can apply to your work.
MIB: What other designers have influenced you the most along the way?
Jason Santa Maria has been a huge inspiration. I love his magazine style layout…the simplicity & grid. Yes, I heart the grid. Other fave designers include, Scott Hanson, Elliot Jay Stocks, James White & Chuck Anderson.
Places to Connect with Adelle
I hope that you’ve enjoyed this interview and have gained some insight from it. Feel free to leave your thoughts or just say a quick hi to Adelle below.