Book Review: Logo Design Love

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Logo Design Love

Logo Design Love: A Guide to Creating Iconic Brand Identities is a book that explores logos and branding identity through the eyes of David Airey.

About David Airey

I’ve been following David’s personal blog for quite a while. I love the personality and insight he shares in his postings about his logo design process. He is refreshingly open for discussion, and a genuinely nice fellow, as evidenced by all his thoughtful interactions in the comments section of his blog (which by the way he parlays into a chapter of the book). So when he asked me to take a look at his new book, I jumped at the opportunity.

Look and Feel

When I received my copy in the mail, one of the first things I noticed is that the book is the ideal size for holding and reading. This may sound like a trivial detail, but I like when a book just feels right. The cover sports an embossed logo and ample use of white space, it feels a bit flimsy, but holds up well enough.

Flipping through the book, you’ll quickly notice that a good amount of white space is used throughout. It’s a very quick read at just over 200 pages. The font may be a size too big for my liking, but I did enjoy the readability, and I loved the awesome examples that line the pages.

The Content

The book is separated into 3 logical sections.

  • Importance of brand identity
  • Process of design
  • Keep the fires burning

All 3 sections are interesting and thoughtful, but the highlight for me was definitely the “Process of design” section.

Logo Design Love Inside

David explains his entire process from brainstorming and research to delivering a finished product. He also shares invaluable advice about how to price and deliver your product. I especially enjoyed the techniques he shares about mind mapping and sketching. This part of the design process is crucial toward creating unique and lasting brand identities. When writing on the topic of sketching, David shares these thoughts.

You learned to draw before you learned how to use a computer. Why? Because it’s easier. It’s less restricting. And it’s more creative. You want a circle here? A stroke there? No problem. Just do it. Translating that same process to a computer requires unnecessary steps that hinder your creative flow.

The book is stacked with real world advice from a very credible voice in the world of design. It’s written in an extremely friendly, easy to read manner. Best of all, many of the discussions are backed by fitting examples that reinforce the principles being conveyed.

Final Verdict

Logo Design Love is a fast read, and an awesome addition to your design book library. I would strongly recommend this book to anyone looking to take their logo designs to the next level. David does a masterful job of explaining all the nuances, of what makes a timeless, iconic brand identity.

If you want to get a taste of the book before you buy it be sure to check out this free chapter. If you already have read through this book, I’d love to get your feedback, feel free to join the discussion below.

About the Author

Andrew is a primary contributer for MyInkBlog. He is a full time web developer for Niagara University. When he's not working there, he's a blogger, twitter'er, wordpress'er, silverstripe advocate, blessed father and husband.

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  • Marco Bezoet de Bie

    Yes this is the book to buy. I first bought as a digital copy but then i had to have it in hard copy. David Airey has an easy style in writing and he covers the logodesign from beginning to end. I say “buy this book”.

    • Andrew Houle

      I always like having the actually book for my bookshelf.

  • jonna

    I am SO excited for this book!!! Thank you, Andrew!

  • jonna

    …and David!!! I can’t wait to pick up my copy!

  • David Airey

    Hi Andrew, great to read your thoughts about my book. It’s a pleasure to know you found it of use, and I appreciate the feedback about the actual book design and production, too.

    The type size was something I thought a lot about, and there were two authors that influenced my choice: Bob Gill and Paul Arden (both of whom wrote books I love).

    Thanks a lot for the time you spent on this review.

    • Andrew Houle

      No problem, thanks for sending me a review copy. It was a pleasure to read through, and a very welcome addition to my design book library!

  • SmashinGeeks

    Looking Nice Book to Read.

  • Hillary

    Great review, I am going to definitely going to consider purchasing this!

  • Michelle

    Great Review! Ordered a copy from Amazon, which have similarly positive reviews as well. Can’t wait to read it

  • Erik

    I have to agree on all that is said. I have the book and it’s just great ! Go get it !

  • Benjamin Rama

    always been a huge Fan David , you have a genuine and friendly community which i admire, value and intend Digital Art Empire to have too in the not so distant future. Ill definitely order a copy of your first Lpgo book asap thanks and good review Andrew .

  • Tim Smith

    Thanks for your review of this book. I’ve been following the process from very early on and I can’t wait to receive my personal copy!

  • loswl

    WOW! nice review and a very interesting book, thanks

  • SJL Web Design

    Great Review, this book looks like a definite must buy to me!!
    Thanks for sharing.

  • Reparatii Frigidere

    This looks great. Your review made me want to buy it and I will!

  • Ketherine

    Wow these are some killer graphics, you are a very talented designer! What software are you using to create such slick work. I am very impressed!!

  • is basvurusu

    it looks a great book for design. thanks