Business | MyInkBlog http://www.myinkblog.com Get educated while reading the news. Wed, 14 Dec 2016 14:23:58 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 How to Create Successful Social Media Campaigns for Clients http://www.myinkblog.com/social-media-advertising-campaigns/ Wed, 14 Dec 2016 14:23:58 +0000 http://www.myinkblog.com/?p=199 Every product or service requires some amount of marketing regardless of its quality, popularity or use for it to maintain its market and even grow it. The good news is that you don’t need to pay expensively for advertisements through the mainstream media thanks to the internet and social media; a commodity or service can […]

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Every product or service requires some amount of marketing regardless of its quality, popularity or use for it to maintain its market and even grow it.

The good news is that you don’t need to pay expensively for advertisements through the mainstream media thanks to the internet and social media; a commodity or service can be fully advertised through social media advertising campaigns.

Here is how you can ensure that you create a successful social media campaign:

1. List Your Objectives

Listing your objectives will help you draft a plan for marketing on social media indicating what you want to obtain from the campaign and ways in which social media can help you attain it.

Having objectives clearly written can help you monitor your progress; you’ll be able to tell whether you’re succeeding or failing. That’s helpful in avoiding mistakes early enough.

2. Selecting the Appropriate Social Medium

social media logos written on stones

You should always choose a social media platform depending on the audience you seek to reach. Also, doing an audit on social media can assist you to establish the sites your clients use often and those used by your competitors. That’s important when it comes to selecting a social medium to carry out campaigns for advertising.

3. Create an Account

After doing a study and settling on the mediums to use, you can now open an account while paying attention to your objectives. On the other hand, if you already own an account with the medium you have chosen, update it and make the changes needed for you to have optimum results.

It’s important to note that social networks should be handled differently, given that they attract different types of people in their platforms.

Also, embracing the use of SEO will generate more traffic to your accounts.

4. Communicate with Your Clients

Facebbok logo for likes and comments

Share your likes or comments on any positive conversations done by your customers. This will help you gather more information and even connect with them more. Your brand will have higher chances of being accepted by them.

5. Post the Content You Have

Out of the content you have gathered, choose the best quality that talks more about your brand, and display it. Include emails in the displayed content and always honor your customers through the media owned by the brand to retain them.

While displaying content, it’s important that you check what your competitors have displayed and how they are carrying out their campaigns on social media in order to take advantage of whatever they are missing.

Also, studying the responses of your target audience and communicating with them will help in connecting more with them.

6. Measure the Success of Your Campaign

Be keen on the progress and study the results by looking at what your clients are submitting. That’s how you can measure your success.

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Small Business Accounting: Should You Buy Software or Hire a Professional to Do It for You? http://www.myinkblog.com/sage-50-hosting/ Thu, 01 Sep 2016 13:00:49 +0000 http://www.myinkblog.com/?p=177 Accounting is not an easy task. You cannot do it on your own without professional skill and experience. Many small businesses find it difficult to deal with the accounting. They either try to do it on their own or take the help of the professionals. But now they can get it done with the accounting […]

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Accounting is not an easy task. You cannot do it on your own without professional skill and experience. Many small businesses find it difficult to deal with the accounting. They either try to do it on their own or take the help of the professionals. But now they can get it done with the accounting software.

Are you running a small business? Are you having a problem in your accounting? Do you find it difficult to choose between the professional or software? If yes, then this article is written for you.

In this article, you will come to know both the positive and negative aspects of both the types.

Accounting Software

You will have to pay for the accounting software. For the better results, you might need to spend more. But the information will be accurate and authentic.

The benefit of the software is that you will get the results in less than an hour. If you hire a professional, he might take a couple of days or weeks to accomplish this task.

For the software, you can consult a web hosting service like the Sage 50 Hosting.

From the accounting software, you can expect:

  • Accurate, effective, and quick results.
  • Easy to handle and understand.

Professionals

To hire a professional, you’ll also have to spend money. The professionals are skilled and experienced. They not only help to deal with your accounting, but they can also suggest you some improvements.

However, the process will be time-consuming. A professional will take more time than the software. When the software can finish the job within a couple of hours, a professional will take two to three days to give you the result.

But the major difference is that the professional can help you to understand the complications and can suggest some ideas to improve the condition that you cannot expect from the software.

From a professional, you can expect:

  • Human touch.
  • Suggestions for the improvements.

Which One Is Better?

That depends on the type of your business. If your business is all about the accounting and finance, then you can consider the accounting software. If it is a small business with the minimal accounting work, then the professional will be an ideal choice.

A professional can also assist you to understand the accounting and your finance condition. But remember, you’ll probably have to spend more for the professionals as you might need their service more often. For the software, it might be the one-time investment.

If you’re also wondering about how to manage your taxes, read Tax Software vs Tax Pro: Which Is Right for You?

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Distribution Industry Trends for the Future http://www.myinkblog.com/distribution-industry-trends/ Thu, 04 Aug 2016 16:38:36 +0000 http://www.myinkblog.com/?p=158 Distributors and manufacturers undergo various challenges in the industrial space. Slow growing market slows down their distribution at their place of location. Manufacturers and distributors need to concentrate on issues within their controls to cope up with the macro-economic for the world’s economy. Already much energy has been spent on e-commerce by industries, and more […]

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Distributors and manufacturers undergo various challenges in the industrial space. Slow growing market slows down their distribution at their place of location.

Manufacturers and distributors need to concentrate on issues within their controls to cope up with the macro-economic for the world’s economy. Already much energy has been spent on e-commerce by industries, and more are expected to be spent in the future.

To ensure healthy competition among the distributing industries, the following has to be accomplished:

Live Your Brand

You need to know the measure of your performance. Get information from customers on how your brand is doing. Note that every distributor sells quality products. You need to understand the difference between you and your competitors. Distributors should sound like a commodity each one offer.

Collection of Distributor Information

You need to know more information about your customers. If your customers are retailers or wholesalers, learn more about your customers’ customers. What you need to concentrate on include:

  • Type of project they carry on.
  • Commodities they sell.
  • Some of the challenges to customers.
  • Customers key contacts.

This information helps you provide better services to the right people.

E-business

Generation of new management challenges for distributors and manufacturers is required. Make sure you don’t forget direct connection to customers estimating systems or purchasing. This can be achieved through:

  • Punch-outs
  • Marketplaces
  • Contractor estimating systems integration

Most distributors think E-business as an added cost. Some issues such as a local advertisement, content syndication and search engine optimization help in distribution.

Engage online shopping. Most buyers appreciate the convenience of shopping online. Buyers are doing product research on distributors website.

Supply Chain

A good supply chain collects proper information which can be tracked and analyzed. It becomes easier for you to point out possible inefficiencies and tweak the chain processes. This maximizes resources to the industry. It also helps with transportation into the warehouse system – one such being the gravity flow.

Smart devices have the ability to monitor some industry processes. Those processes include shipping times, product and partner reliability, quality of materials, energy consumption among others.

Deepening the Customer’s Relations

You have to value your customers. The high-valued customer should be handled with excellent services. Distributors should cement the relationships between them and their superior clients.

You should invest services and upgrades to enhance the buying experience for customers. Taking a short time to respond to those customers and information on new product feature are some of the improvements.

Distributors should look for ways to trim their costs even if the sales are slow. It makes cost efficient.

The points above can significantly improve your distribution trends in the future.

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How does Custom CRM Solution Help Your Business in 2016? http://www.myinkblog.com/custom-crm-solution-help-business-2016/ Wed, 03 Aug 2016 07:40:00 +0000 http://www.myinkblog.com/?p=152 Though Customer Relationship Management (CRM) solutions have been around for quite some time, many businesses are yet to embrace it. In fact, some don’t even know what it is and how it is beneficial to their businesses. CRM is a tool that helps in organizing and managing customer relationships so as to streamline the communication […]

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Though Customer Relationship Management (CRM) solutions have been around for quite some time, many businesses are yet to embrace it. In fact, some don’t even know what it is and how it is beneficial to their businesses.

CRM is a tool that helps in organizing and managing customer relationships so as to streamline the communication channels between the customers and the business. Adopting the right custom CRM solution in 2016 attracts the following benefits:

Improving Organization

Unless there is a proper organization, a business will always be solving problems rather than focusing on the main goals and objectives. This is usually attributed to the following:

  • Lacking well-defined communication channels
  • Having an outdated or unreliable organizational structure
  • Lacking a clear-cut plan on how to deal with customer relationship-related problems

A good CRM solution that has been tailor-made for a business helps in gathering the right information, analyzing the market, relaying proper information and also coming up with business reports in a shorter time.

Streamlining the Operations

In order to survive and retain its customers, a business has to have a well-streamlined mode of operation. All the vital information and data from the client to the business and vice versa should flow freely and without any interruptions, addition or subtraction.

Proper CRM helps synchronize data and information with top software. This minimizes any human error and also keeps track on the flow as well as stores it for future reference.

Automating Customer Relationship Management

“Customer is King.” The only way a business can justify this statement is ensuring the customer gets the right feedback or solutions soonest possible. However, manual systems are prone to errors due to human weaknesses and oversights.

A custom CRM strategy will automatically send and receive notifications, update records, initiate marketing communication, deliver tailor-made sales documents, and handle difficult tasks without any human intervention. The possibility of relaying the wrong information or losing any data is minimal.

Empowering Employees

CRM solutions help empower and motivate the employees by allowing them to connect better with other colleagues and customers. The tool will have ready solutions to problems affecting the customers, and it becomes easy for an employee to provide the right solution.

Managers are also able to monitor and support their staff without any friction or overlapping of duties.

When done right, a custom CRM solution will:

  • boost efficiency
  • streamline operations
  • increase profitability and
  • reduce operating costs.

It also helps a business keep in touch with the latest industry trends and also to understand the needs of their consumers. In addition to creating the best working environment and forging strong relationships, the right custom CRM solutions give the business owner peace-of-mind.

References:

http://paulhekimian.com/2016/01/5-ways-a-custom-crm-system-can-grow-your-business-2/
http://blog.caspio.com/paas-in-action/4-reasons-why-you-should-custom-build-your-crm-system/
https://www.linkedin.com/pulse/5-ways-custom-crm-system-can-grow-your-business-paul-hekimian
http://www.jobnimbus.com/blog/2013/04/24/the-advantages-of-custom-crm-software/

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Make Your Huge Warehouse More Efficient by Following These 4 Tips http://www.myinkblog.com/make-huge-warehouse-efficient/ Wed, 27 Jul 2016 11:38:43 +0000 http://www.myinkblog.com/?p=113 If you’re in charge of a warehouse, you know that efficiency is the key to a smooth operation, worker satisfaction, minimizing labor costs and overheads, and higher profits. By following these four tips, you can ensure that you are on the right track: Tip 1: Handling Tasks in an Efficient Manner Being on top of […]

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If you’re in charge of a warehouse, you know that efficiency is the key to a smooth operation, worker satisfaction, minimizing labor costs and overheads, and higher profits. By following these four tips, you can ensure that you are on the right track:

Tip 1: Handling Tasks in an Efficient Manner

Being on top of new major shipments, as and when they come in, is vital to the efficiency of your warehouse operation. It’s very important to avoid delaying breaking the boxes down, putting them in your recycling container, unpacking the items and putting them in the appropriate place.

If you follow this procedure like clockwork, you will notice a vast improvement in the running of your warehouse. The best policy is always to make a note of the expected delivery on your calendar so that you can organize the necessary employees who will be expecting the delivery.

Tip 2: Benefits of Automatic Data Collection

Always opt for automatic data collection because if your employees key in numbers onto a keyboard or use paper to write down numbers, it’s time-consuming and can mean inaccuracies. Automatic data collection has excellent benefits which you will be delighted with.

Radio frequency and barcode identification have been a godsend to many large warehouses, and they have witnessed cheaper labor costs, more accuracy and increased productivity.

Tip 3: Do Not Be Reliant on Data Entry Processes which are Done Manually

You will find that instead of counting on manual data entry processes, your operation will be significantly improved if your staff uses RFID readers or portable computers that have bar code scanners or RFID readers. That way, the products can be identified immediately when they are delivered.

You will be very happy to see that by implementing this new system, there will be more accuracy regarding data entry, counting, and identification and that the products are swiftly removed from the dock.

Tip 4: Use Asset Tracking and WMS

If you team up WMS (a warehouse management system) with asset tracking, you will be very pleased with the increased productivity in your warehouse due to these cutting-edge automated functions. This has some benefits:

  • Successfully monitoring your inventory
  • Successfully controlling fulfillment
  • Successfully managing your shipping costs
  • Higher company profits.

 

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