Logo Design Love: A Guide to Creating Iconic Brand Identities is a book that explores logos and branding identity through the eyes of David Airey.

About David Airey

I’ve been following David’s personal blog for quite a while. I love the personality and insight he shares in his postings about his logo design process. He is refreshingly open for discussion, and a genuinely nice fellow, as evidenced by all his thoughtful interactions in the comments section of his blog (which by the way he parlays into a chapter of the book). So when he asked me to take a look at his new book, I jumped at the opportunity.

Look and Feel

When I received my copy in the mail, one of the first things I noticed is that the book is the ideal size for holding and reading. This may sound like a trivial detail, but I like when a book just feels right. The cover sports an embossed logo and ample use of white space, it feels a bit flimsy, but holds up well enough.

Flipping through the book, you’ll quickly notice that a good amount of white space is used throughout. It’s a very quick read at just over 200 pages. The font may be a size too big for my liking, but I did enjoy the readability, and I loved the awesome examples that line the pages.

The Content

The book is separated into 3 logical sections.

• Importance of brand identity
• Process of design
• Keep the fires burning

All 3 sections are interesting and thoughtful, but the highlight for me was definitely the “Process of design” section.

David explains his entire process from brainstorming and research to delivering a finished product. He also shares invaluable advice about how to price and deliver your product. I especially enjoyed the techniques he shares about mind mapping and sketching. This part of the design process is crucial toward creating unique and lasting brand identities. When writing on the topic of sketching, David shares these thoughts.

You learned to draw before you learned how to use a computer. Why? Because it’s easier. It’s less restricting. And it’s more creative. You want a circle here? A stroke there? No problem. Just do it. Translating that same process to a computer requires unnecessary steps that hinder your creative flow.

The book is stacked with real world advice from a very credible voice in the world of design. It’s written in an extremely friendly, easy to read manner. Best of all, many of the discussions are backed by fitting examples that reinforce the principles being conveyed.

Final Verdict

Logo Design Love is a fast read, and an awesome addition to your design book library. I would strongly recommend this book to anyone looking to take their logo designs to the next level. David does a masterful job of explaining all the nuances, of what makes a timeless, iconic brand identity.

If you want to get a taste of the book before you buy it be sure to check out this free chapter. If you already have read through this book, I’d love to get your feedback, feel free to join the discussion below.

Now admittedly the expectations that the iPad is already failing to live up to may be completely self-induced and spurred-on by social media murmurs. It may also be because Apple has this perceived public persona as an industry leader. No matter which way you look at it, the initial reaction shows that the public reception is off to a rocky start, and that is never the way you want to get things going. Even though the iPad launched at half the price it was initially rumored it would cost, which may have also played a part in the public’s inflated performance perception, many still feel it to be lacking.

Apple bills the iPad as bridging the gap between smart phones & laptops, and in the unveiling, Steve Jobs said that the iPad would have to be better in all of the following areas than both smart phones and laptops to be successful. Otherwise there’s no reason for it’s existence.

• Browsing
• E-mail
• Photos
• Video
• Music
• Games
• eBooks

So according to Apple’s founder, if the iPad does not provide a superior experience in each of these categories then it is a superfluous addition to the Apple product line, and unnecessary to the community. And so far, it seems to not be fairing well. Now the iPad has certainly demonstrated some pretty impressive and exciting technological advancements, that will pave the way for the future, but does it really deliver on the promises of the ‘amazing’ and ‘magical’ beat all performance? Not so much.

So What is Missing

Well many of the masses have spoken, and so far, they have been saying some key things are missing from the iPad. Some features that a large segment of the tech-craving public were really expecting to be included once the first release hit the shelves were disappointingly absent from the iPad’s arsenal. Seeming to suffer from a lack of a fixed focus or direction for the tablet, it seems to come up short in several areas where users have been promised greatness. It pushes its way into many areas for sure, but it often lands shy of fulfilling what users have come to expect from such a peripheral, and also what Mr. Jobs told us it would live up to. Here is a bit of a rundown on the reactions en mass.

Where Have All the Flash Apps Gone?

The first major fail that stung not only the online public yearning for this new Apple release, but also stung Apple in their big unveiling presentation, was the lack of Flash inclusion. Apparently, Apple is not a fan of Flash, even though it makes up a high majority of all online gaming and video content presentation. Unreliable? Really? Hello, pot. Apple called, apparently having forgotten their recent reliability issues with the iMacs and Snow Leopard to inform you that you are black. Even if the argument is made that most online based Flash would be unnecessary on the iPad anyway, we say, then don’t bill it as a media center, since a majority of people turn online for their media these days.

The main problem this presents for Apple is how difficult it is to top all other browsing experiences without the use of Flash, given that so much of the web is Flash based. Like it or not, it plays a large role right now in our online lives. We understand why many people do not want flash on their Apple devices since it tends to be glitchy and somewhat of a resource hog. However, if you really want to offer the best browsing experience then perhaps the choice should ultimately rest with the user? It seems the better route would be to at least offer it and let the user decide whether they want to utilize it or not. So while it may provide a better browsing experience than the smart phones, it does not beat a laptop.

High-Tech Finger Painting!

As a drawing tablet, the iPad does not rank that high either, given that you cannot use a drawing utensil on the screen, only your fingers. No stylus and a lack of the standard software that digital artists have come to rely on, basically calls on digital artists seeking to use the iPad as a drawing tool to refamiliarize and relearn what they once knew. Apple made sure that the only software that is compatible with the iPad is proprietary, so the usual tools most designers turn to won’t be able to run on the iPad. So it certainly cannot stand alone as a drawing tablet, despite the drawing demo that was offered in the keynote presentation.

Got Widescreen?…Not if You’re an iPad.

When it comes to the video category, Apple and their media campaign really boasts on the interface of the video player, but it takes more than an interface to make the ultimate video playback user experience. For one, you have to a true widescreen video ratio not the 4:3 aspect ratio that the iPad contains. The images are clear, yes, but if your videos tend to be purchased in the 16:9 widescreen ratio then they will be adjusted to fit, not fully displayed. Again, how does this rank as optimal over other devices.

Also if you were expecting to watch any widescreen movies, then hopefully they are not Flash based, or you are going to be doubly disappointed. But there was not a lot of clarity on whether or not you would be able to play any videos other than those you have acquired through, any guesses…that’s right, iTunes. If it is possible to play other sourced material, there is little wonder why they have remained tight lipped over it, because they are really excitedly pushing the three Apple stores you can automatically access via the iPad to purchase your media from. Cool, maybe, but cool enough? Not likely.

Not Much of a Multi-Tasker!

Another complaint that has initially come to the forefront of the iPad con list, is the devices inability to effectively multi-task. In one of the stronger showings during the keynote presentation, the e-mail feature, which seemed promising, could have been impacted by the iPad’s inability to function on numerous levels at a time. With everything the e-mail app could perform, one that was not demonstrated by Jobs was the inclusion of an attachment. Given the drag and drop functionality that appears throughout the multiple app interfaces, it seems that the attachments would be easy to not only include, but to demonstrate.

Perhaps we are reading too much into this omission, but it seems like in order to be able to drop an attachment in to your e-mail, you might need to be working in multiple apps at once. However, that does not seem to be where this device steps up to the plate. This seems more like where the device twists its ankle on the way up to the plate and never quite makes it up there. Again, this is another area where the iPad does not deliver better performance over a laptop, even though this was not one of the benchmarks Jobs mentioned was a deal breaker. But for techies, this may just break a deal or two and turn some users away.

All Capable Readers Step Forward…Not So Fast iPad!

Jobs mentioned that the iPad’s ebook reader function was another area where it was superior to both laptops and iPhones, but most ebook readers are not using those for the majority of their reading. Not if they are in fact avid book junkies. Fans of ebooks and readers were eagerly anticipating Apple’s contribution to the market, but also have been left feeling slightly slighted by the iPad. You see they were expecting it to not only live up to other readers, but to perhaps surpass them. They were not expecting Apple to compare their apples to oranges to see which made better applesauce, and hype their product as superior.

Perhaps if the comparison was made with other peripherals in that line, then the promise of superior delivery would not have been able to be boasted about as readily. Again, the handy bookstore is neat and all, but it is not enough to outrank other e-readers by far. Going with the backlit option and not offering an e-ink based interface highlights this failure, effectively shining a backlit spotlight as the iPad falls short of fully delivering on this product use directive. For heavy readers, e-ink is the easier on the eyes option that the ebookworms tend to appreciate and prefer.

USB Input & Card Slots A No-Go

Many were expecting easy expansion or at least common connectability with the iPad, but once again, they didn’t get it. With no built in USB connections, and no slots for sim cards to plugin, the iPad does not really deliver on either of those standard extras consumers have come to expect from their comp-related gizmos. Especially one that bills itself as a media center. We tend to expect to be able to connect it with our media hubs (which for a lot of users, means their computer or external harddrives), but this was not a design priority it seems, when they released it into a market saturated with more accessible gagdets and gizmos.

The Proprietary Paradigm

By now, Apple is well known for their tendency to stick only to proprietary software and peripherals, and the iPad furthers this paradigm down to the letter. From the only browser option available being Safari, to the only apps, and perhaps even the media, available on the tablet are the ones from the Apple store. Given that Flash is not going to be playing a part of your iPad gaming experience, new games are in development specifically for the iPad, turning its gaming experience into an impressive one. But a proprietary one. Once again, this does not allow for comparison with other gaming experiences on the laptop and smart phones since they will not be available anywhere else.

And while again, some of the gaming looks intriguing, the motion controls seem oddly similar to the Wii, which as some of you may know if you have played on it requires quite a bit of getting used to, and this may prove to share that burden. Also, with a handful of peripherals and attachments available to complement or complete the experience (i.e. the tactile keyboard peripheral and more) the user ends up having to continue down this proprietary path that Apple loves to push so much to make the most of their new toy.

Long Story Short…

Perhaps they thought the Apple name alone would drive consumers their way, and who knows, it may still go that route. But overall, some of the online populous are feeling the disconnect left by this lack of follow through and forethought. Unless the worse option is true, and they simply wanted users to have to buy a few expensive side-kicks to what some are already dubbing ‘the iPhone you can’t carry in your pocket’, just to make a few extra dollars. When portability is already an issue, do you really want to exacerbate that with additional cargo for your user to have to carry around? Apparently, if you are Apple, you do.

Also, it seems like if you really are billing this as not for your average techie, but more for the common user, wouldn’t common connectivity have been a major focus? The more proprietary it becomes, the less common the user it appeals to. Your average user would want a peripheral that they had more control over, and more crossover capabilities with the other electronic peripherals, especially if they fall under the same ‘media center’ heading that the iPad is supposed to. Also, they would expect their new fancy ‘top of the line’ media center from Apple to at least be compatible with the flawed technology that powers over 70% of the media web users attempt to access. So it doesn’t exactly fit the bill as we have come to know its scope.

While there are some fantastic new tech developments that like we said, may open new future doors, the iPad does not meet Steve Jobs’ modest benchmarks to prove its existence is necessary. And though it may shine in a couple of areas like digital photo albums and the like, does that make it worth its price tag and place in the market? Not according to Apple’s owner, but again, only time will tell at this point. What are your thoughts?

More on the iPad

• Cnet Editor’s Take: Apple iPad
• Apple iPad: The definitive guide (so far)
• Apple iPad: Everything You Need to Know
• Developers, not Apple, will make or break the iPad

What is Sizzle Anyway?

John Resig and the jQuery team recently released Sizzle, a new CSS selector engine as a spin off from the jQuery project, announcing its release when jQuery 1.3 was made available for download.

The component is a standalone project, thus allowing other library’s owners and developers to collaborate and join the Sizzle development to eventually take advantage of its advanced options and ease of use and implementation. Sizzle supports CSS3 and unicode selectors as well as a number of regular expressions to match the desired element.

The Basics

There’s actually no reason you should learn how Internal or Extension APIs work unless, of course, you want to develop your own plugin, or add support for your library. Though, the Public API is what is really important, at least for now. It’s what you can use to retrieve elements that match a certain regular expression or simply a CSS sleector.

jQuery, including Sizzle from version 1.3 upwards, is one of the most common examples of the great help Sizzle can be for a developer.

The syntax goes something like this

• jQuery (String selector, DOMElement|DOMDocument context)

While using Sizzle as a standalone, it would become

• Sizzle (String selector, DOMElement|DOMDocument context, Array results)

Alternatively, Sizzle can be called passed to an existing array and the results will be appended to that array

• Sizzle.matches (String selector, Array set)

It’s easy to see how helpful a couple of lines of code dropped into almost every package can lend a hand toward dealing with selectors and DOM elements.

Selectors for Dummies

That’s right, this is actually about both jQuery and Sizzle, but most importantly about Sizzle because in the future (since I don’t know any library that already does), there could be other libraries using Sizzle, as it’s open soruce, light-weight (3KB) and easily dropppable into different host libraries.

Apart from the well-known CSS selectors you can make use of, here are some others that struck my attention.

For example

• Sizzle (‘li:nth-child(3)’) // selects li elements which are third child within their list
• Sizzle (‘li:nth-child(odd)’) // selects all odd element within a list (‘even’ works the same way)
• Sizzle (‘li:nth-child(3n)’) // slelects every third li element
• Sizzle (‘li:nth-child(3n+1′) // selects the element after the third li element

A lot more can be done

• Sizzle (‘:option:not(:selected)’) // selects all unselected option elements
• Sizzle (‘select[name=list] :not(:selected)’) // selects all unselected options within the select element named ‘list’
• Sizzle (‘select[name=list] :not(:selected):contains(hello)’) // selects all unselected options that contains the text ‘hello’ within the select element named ‘list’

What Now?

The extension API’s also worth a closer look.

A collection of regular expressions to be used for finding or filtering elements. The name of each of the regular expressions should correspond to the names specified in the Sizzle.selectors.find and Sizzle.selectors.filter objects.

— Sizzle documentation points out

So, in order to add a new find function, you’ll need to add a regexp to ‘match’, a function to ‘find’ and a hook to ‘order’.

Sizzle.selectors.match = { NAME: RegExp }
Sizzle.selectors.find = { NAME: function (Array results, DOMElement|DOMDocument context, bool isXML) }
Sizzle.selectors.order = [ 'NAME', 'NAME2', ... ]

• ‘results’ is the array of results returned from matching your regular expression
• ‘context’ is the DOM element in which you want to search (defaults to ‘document’)
• ‘isXML’ is a boolean value letting you know whether you’re operating with an XML document or not

Basically, what you have to do is find a regular expression that works for your case and add it to ‘match’; create the function in ‘find’; specify the order in which ‘find’ functions should be tried (the typical having ID first, being the fastest and the one with the smallest amount of results — 0 or 1).

Filtering statements are somewhat different. You first need to add a regular expression to the ‘match’ object, a function to ‘filter’ and optionally another function to ‘preFilter’.

Sizzle.selectors.match = { NAME: RegExp }
Sizzle.selectors.preFilter = { NAME: function (match) }
Sizzle.selectors.filter = { NAME: function (element, match) }

An optional ‘preFilter’ function allows you to examine the matched array from the corresponding regular expression and returns a new matched array. This allows you to avoid some of the repetitive processing that might occur in a filter function. The result of the filter function should be true or false (element matches the selector or not); the regular expression passed to the filter function automatically takes into account the results of the preFilter process

Final Thoughts

Yup, this was just the tip of a much bigger iceberg and I invite you all, if interested, to check out some of the (scarce) Sizzle documentation, the (mostly inactive) discussion group, and the jQuery selectors cheatsheat, eventually trying out for yourself what Sizzle is and can do.

A Brief Intro

Most of us in the design community love working on projects, but dread the small rather important details like time tracking and invoicing – at least I do. My lack of zeal for invoicing has led me to look for ways to make that part of the job a little more tolerable. So when the guys over at Billings asked me to check out their invoicing app, I was more than happy to give it a try. Through my exploring, I’ve found that Billings is a simple and professional way to customize and take control of your invoicing.

First Impressions

At first glance Billings is rather sleek and wonderfully simple. During the intitial startup you’ll be asked to step through a setup wizard that will get you up and running quickly. You can add clients via your contacts in your address book or import from Daylite. Which is a cool project manager app from the same folks. No worries, if you don’t add everything you need through the setup wizard, changing these configurations at a latter point is a breeze.

Once you’ve added in a client, it’s easy to start a project. One of my favorite features it the time tracking system. You can start and stop the menu bar timer as much as you need during a project no matter what application you are in. You can also specify an hourly rate, and the invoicing system will dynamically bill the amount based on the time spent on a project.

More Cool Features

For your invoices you can choice from a slew of professional looking templates or upload a customized version (which is definitely the preferred route for branding yourself). Sending out an invoice is just a click of a button. When clients are past due they display in red. Once a client has paid, you can add a payment and Billings will produce a receipt and log all the details. And by the details, I mean Billings will produce elegant reports on everything from top clients to overdue invoices.

If you are billing a client for the same amount each month then the reoccurring invoice feature is awesomely convenient. Billings will give you a reminder the day the invoice is set to be send out, and then its one click to send it out.

The Cost

Many of the other popular invoicing options charge on a monthly basis. I’m sure plenty of you reading this are all too aware of how quickly pay per month apps add up. Billings is extremely reasonably priced at $39.99 per user. As far as I’m concerned, a one time license cost is a huge selling point.

Conclusion

Overall, Billings is a fantastic option for affordable, simple and painless invoicing. That being said, I’d be remised if I didn’t mention that their are a ton of other online invoicing apps worth checking out. I’ve tried or heard quality things about Freshbooks, Ronin and The Invoice Machine, just to name a few. It’s always wise to do your homework and try out a few before committing to the first one you try.

I’d love to hear your thoughts. What do you use for invoicing? Have you tried out Billings? What has your experience been?

Intro

I believe getting an honest proof approval is one of the most intricate parts of the design process. It’s your first opportunity to collaborate and fully understand the client’s needs. It’s why I’ve written posts about how to use layer comps and reviewed a different feedback service. It’s no surprise then that I’m still searching for a way to share proofs with a client that I’m fully content with, but in ProofHQ I think I’ve found an elegant solution.

ProofHQ is a feature rich web app that helps designers collaborate in unison with clients. They streamline your workflow from the initial proof through the final design approval.

How It Works

The proof creation process is really straightforward. You signup for a service, create a proof, upload your file and some info, and your on your way. You can send your proof to contacts for review and commenting. Your team and clients receive an email with a link to the proof. Once clicked, they are met with a simple web interface with the options to comment, reply to other comments, check out the activity, approve things, and so on. The comments are threaded so that everyone can have a chance to join in the dialog.

The interface is easy enough for the majority of clients, although I can foresee some computer illiterate clients having some difficulties. Fortunately they have video tutorials throughout the site that are all very helpful.

Revisions

Uploading a new version is as easy as uploading the first. All the old versions are stored in the versions tab for review to make sure the appropriate changes are being made. Side by side comparisons can be seen which is quite handy for checking that, and the interface smartly remembers where you were zoomed in and what position you were in.

The Advantages Over Email Proofing

In addition to the awesome web interface I just showed you, this software eliminates many of the other headaches that arise when trying to handle the entire proofing process over email. No longer will you have to worry about large files sizes being bounced back, or if your client has the right software installed to view your proof. Everything just works and is one simple click away from the initial email.

Other Bells and Whistles

ProofHQ also offers integration with Basecamp, a popular project/time-tracking app. Although I haven’t gotten a chance to use that, so I can’t comment on it. In addition, you can get their desktop app, Uploadr which is a Java applet that lets you create multiple proofs directly from your desktop.

The Cost

ProofHQ offers a large variety of pricing options that range from a 14 day free trial to $499/mo corporate plan. Fortunately, they have 7 different level plans to suit your needs. Quite honestly, adding any other monthly subscription to my already tight budget is the only drawback I’ve found of this incredibly helpful software. If you are only juggling a few projects than you could get away with something like the ‘Micro Plan’ of 30 proofs per month for $17/month.

Conclusion

For those folks looking for a better way to handle proofs, then I would absolutely recommend this web app. I have no doubt it would improve your workflow.

So what are your thoughts? What do you use to handle your proofs? Do you send by email, ftp, or use another web app?

Few things in the design world are more difficult than trying to get on the same page as your client. Let’s be honest, for most of us, communication is not our strongest attribute. So any time a product attempts to improve my communication skills it’s ok by me.

What Is Redmark?

This week I got the pleasure of testing out a product that is awesomely simple and helpful! Redmark aims to streamline the process of getting client feedback on your designs. As the guys over at redmark put it, redmark is…

an intuitive tool for image annotation and revision tracking. We’ve set out to revolutionalize the way people mark up documents and discuss versions. By transferring the process in the browser, redmark makes visual communication better and faster.

How Does It Work?

As the designer, it’s really easy to setup. You just sign up, upload your image, fill in the client information, and wait for feedback. For the client, it’s even easier. They follow the link that is automatically emailed to them and get started on giving you feedback. The client never even has to signup. They can add comments directly from within their browser. They can zoom in, move around and point out areas of concern. When they are finished, they submit their feedback. That’s when you get their ideas, make your changes and upload a new version for client review. All the versions are saved and logged, which is cool if you need to go back to an older mockup.

Comment To Win An Invitation

Awesomely enough, redmark is a completely free service. Right now, they are in beta-testing, so you will only be able to use the service through an invitation code. Fortunately for MIB readers, the folks over at redmark gave me 50 invitations to give out to you guys to test out their product. If you are interested, just drop a comment below that includes your email address. First come, first serve. And if you add in your past experiences with presenting mockups, or what you think of a product like this, that would even better.

UPDATE: The comments are closed for this post. The 50 invites are all used up, and in record time I might add. Thanks for all the great responses! If you missed your chance to grab an invite code, keep an eye out on some of your other favorite blogs, I think you’ll see similar invitations on them real soon. Or just head over to the site and check out their demo.

It’s a growing trend right now to buy/sell premium WordPress themes. Whether or not, that trend is here to stay is up for debate. ThemeShaper has an interesting article entitled, The Future of WordPress Themes, where they ask 11 prominent wordpress designers just this question.

Free vs. Premium WordPress Themes

The cost of wordpress themes can range from free to hundreds of dollars; so what’s the difference? Well… it depends. There are many quality free themes available, but in general premium themes are higher quality. You are usually paying for extra functionality, valid XHTML and CSS, updates, and in most cases support.

Check Out Elegant Themes

Elegant Themes provides an interesting alternative to most premium theme sites. For the very reasonable cost of $19.95 per year you get access to all of their premium themes as well as the new ones they create in the future. As of this post, that entails a total of 18 high quality themes, with number 19 right around the corner. Cold Stone is the theme in development right now. And judging by what I’ve seen thus far, it looks like it’s gonna be awesome!

A Closer Look

Many of the themes available at Elegant Themes offer color variations within the theme’s custom options page. This means you are getting even more than the 18 themes available. Their newest theme is called LightSource. This theme boasts three cool variations, shown below.

Other cool features include a three-tier dropdown menu and automatic image resizing. The whole theme is quite slick and I especially love the slider for the three most recent posts.

Conclusion

Premium themes can be awfully useful to develop a fantastic WordPress site in a short amount of time. Elegant Themes provides a marketplace of many quality themes for you to choose from, all for one affordable price. They are a great option when searching for the best premium themes.

I love discovering awesome Photoshop brushes. So it’s good news that I keep learning about new Photoshop brush sites. However, the market for any service can very quickly become over saturated with too much of the same. Despite the volume of these type of sites, I try to give each one a fair shake to see if they separate themselves in any manner.

BlendFu separates itself in a number of ways. First off, they have a lot of brushes; upwards of 1,400! Secondly, they are high quality. Most of the brushes are top-notch and high resolution. Lastly, I love the brush previews. When scanning through the well-categorized brushes you can expand and collapse the preview. This gives you a look at the brushes in the set and the resolution they are set for. You can also see the total number of brushes and the designer who created them.

You’re sure to find some awesome brushes there! Also, if your a designer, you can upload your sets; to get your design work seen and your name out there. Definitely give BlendFu a look.

I often find myself in search of some inspiration when I set out to do a new website. There’s quite a few options out there for website showcases. One, that I would highly recommend is, Best Web Gallery. The website layout is beautifully simple and they feature websites that are thoughtfully picked out.

In addition to gazing at the good designs, you can also submit your site to the gallery which is always a fantastic way to give your site some extra exposure. Anyway you can publicize and get your site out there is generally a good thing.

The Best Web Gallery was created by the ever-impressive Nick La. Nick is the brains behind Web Designer Wall. Which is an awesome design blog that features tutorials, trends and general web news. Nick also runs N. Design Studio, a web news blog that serves as his portfolio. Nick does gorgeous illustrations, logos and websites, be sure to check that out.

Have you ever finished a logo that you thought was high quality for a client, only to have it rejected? I know I have! That’s what happened with the Taconic Valley logo that you see above. The good news is, just because it didn’t fit with your client’s needs, doesn’t mean it can’t be perfect for someone else. It’s that principle that has led to the creation of logo branding sites like IncSpring.

IncSpring is a beautifully designed social site where you can buy or sell a brand. This is fantastic news for graphic designers like me. Another awesome reason to visit IncSpring is to be inspired by the quality design that is being shown; most of the logos there are gorgeous. You can also meet other designers on the site, leave comments and rate their work.

You can check out my logo for sale on the site. I’d love to hear what you think. Drop me a comment here or there, your opinions really help me improve as a designer!